Having run the shop for just over a year, Sabrina noticed an increase in her sales since the start of the pandemic. "It's about feeling the love from the pieces you wear," she says. For her and many others in the lovecore community, what makes a piece fit the aesthetic's vibe is as much about the emotion it sparks as it is about its appearance. Some of her more eclectic finds include a hot pink, studded fringe top and a pattern-blocked red silk button-up. Though she dreams of adding a few vintage Betsey Johnson pieces, the Massachusetts native's current favorite piece is a pink heart-printed Fiorucci trench coat. "Lovecore represents nostalgia and romance," says 20-year-old Sabrina, who runs Polymorphshop, a Depop store of curated thrifts alongside handcrafted jewelry, bags, and pins. Lovecore, which has developed a cult following on Tumblr and TikTok, celebrates love through fashion, blending feminine aesthetics, such as cottagecore and the soft girl (think Lirika Matoshi's viral Strawberry Dress), with V-Day motifs like hearts and lace. Valentine's Day feels like it was decades ago, but one internet aesthetic is keeping the holiday's spirit in style all year long. Our series 'Core Club breaks down the looks that you're starting to see a lot on social media and highlights the people and brands channeling it best. Whether it's a fashion trend on TikTok or a certain style taking over Instagram, internet aesthetics are always changing online.
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